FDTdesigns’ long time technology associate Intelliga Communications Inc. had the sophisticated engineering to
develop a robust backend yet needed design support for the overall look and feel for Maserati’s debut Noth
American site. FDT deveoped a complete web style guide including site and page architectures, user interface, and
individual page templates. The design not only beautifully complimented the historic Maserati brand but provided
Intelliga’s team with the tools to easily implement the site’s creation as well as preside over its
demanding maintancence. The resulting site was as refined and as detail oriented as the cars themselves and became
the pride of Maserati’s North America initiative.
Following the sites launch, phase two of Maserati’s promotional efforts was unveiled: Maserati Monthly, an
online e-magazine created for Maserati customers, prospects, business partner, and an international market of car
enthusiasts. Anticipating the need to organize and layout a vast amount of content on an ongoing basis, FDT designed
a sleek templated system that equipped it’s authors and publisher with the tools to easily publish the monthly
issues which have engaged its reader for several years.