Client: Installation Gallery / inSite
Description: Communication Architecture: Integrated Identity Program, Print Collateral and Website

InSite is a collaboration among multiple non-profit and public cultural institutions in Mexico and the US that every few years develop a central theme derived from artistic investigations and activation of space in San Diego and Tijuana.

Each theme is expressed through a series of events, art residencies, programs, publications and more. InSite came to FDT with no prior identity or consistent image to build historical continuity. To establish the organization’s international status in the art world, FDT defined a comprehensive identity that the client could manage and apply to all their extensive in-house applications. The template-driven website we built the client features advanced publishing tools for flexibility and optimal control.