Client: SME Branding for US Olympic Committee
Description: Graphic Standard Manual, Style Guide

Inspired to increase their annual membership and appeal to younger generations, the US Olympic Committee launched the OXL program with the support of SME Branding, who contracted FDT to create the client’s complete identity. We gave their logo a fresh, contemporary edge which complemented the Olympic’s traditional requirements. To reflect the program’s youthfulness and attraction, we revamped their slogan and added the tagline “it’s every day.”